Your Role
- Refine positioning and messaging for existing products to maintain market relevance.
- Develop multi-channel marketing plans and create engaging product content.
- Lead go-to-market strategies for new product launches.
- Conduct market research and competitor analysis to inform strategy.
- Collaborate with Product Management and Sales to align on roadmap and customer needs.
- Produce marketing collateral: brochures, datasheets, presentations, case studies, and web content.
- Support website updates and SEO optimization as part of the broader marketing plan.
- Contribute to content marketing efforts including blogs and thought leadership pieces.
Additional Responsibilities
- Assist in planning and participating in industry events and exhibitions.
- Prepare presentations and follow-up materials for conferences.
- Develop sales tools and training materials to support product understanding.
- Support lead generation campaigns and sector-specific strategies (biogas, wastewater, food & beverage, industrial sites).